Zuckerberg Reveals: Meta's Threads Surpasses 100 Million Users within 5 Days

Zuckerberg Reveals: Meta's Threads Surpasses 100 Million Users within 5 Days

Mark Zuckerberg, the CEO of Meta, announced this milestone in a post on Threads, attributing the user base primarily to organic demand and stating that Meta has not yet implemented extensive promotional efforts. However, Threads has undoubtedly benefited from its integration with Instagram, Meta's photo-sharing social network, which had an estimated 135 million active U.S. users in May. Users have the option to sign up for Threads by linking their Instagram accounts.

Despite its remarkable success, Threads is currently unavailable in Europe due to data privacy regulations imposed by the European Union. Nevertheless, it has achieved the milestone of 100 million users faster than any other app, surpassing the growth speed of the artificial intelligence app ChatGPT, which took two months to reach that mark, as reported by a UBS study.

While Threads has quickly gained traction, it still lags behind other social media platforms worldwide. Facebook, according to Insider Intelligence's May estimates, boasts over 2 billion users, followed by Instagram with 1.4 billion, and Twitter with over 363 million.

Twitter traffic tanking. https://t.co/KSIXqNsu40 pic.twitter.com/mLlbuXVR6r

— Matthew Prince 🌥 (@eastdakota) July 9, 2023

For Twitter, the period following Elon Musk's acquisition of the company has been tumultuous, with various text-based alternatives gaining attention. Threads, in particular, has drawn a strong response from Twitter, leading to the platform threatening legal action against Meta shortly after Threads' launch.