Logan Paul's Energy Drink, with Caffeine Equating to 6 Coke Cans, Draws FDA Inquiry

PRIME, backed by two well-known YouTube stars, experienced instant success upon its launch last year, leading to long queues in grocery stores and reports of its resale in schoolyards. Marketed as a zero-sugar and vegan product, the brightly colored cans belong to a growing category of energy drinks with high caffeine levels. PRIME contains 200 milligrams of caffeine per 12-ounce serving, equivalent to approximately six cans of Coke or nearly two cans of Red Bull.

The elevated caffeine content has resulted in bans imposed by certain schools in the United Kingdom and Australia. Some pediatricians have expressed concerns about potential health issues in young children, including heart problems, anxiety, and digestive disorders.

Representatives of the company, however, have defended the product by stating that it is clearly labeled as "not recommended for children under 18." They also offer a separate caffeine-free sports drink called PRIME Hydration. As of now, no comments have been provided by PRIME representatives in response to these concerns.

In his letter to the FDA, Senator Schumer argued that there is little noticeable difference in the online marketing of the two drinks, leading many parents to mistakenly believe they are purchasing a harmless juice for their children, only to discover that it contains excessive caffeine. He called for an investigation into the marketing practices, ingredients, and caffeine content of the PRIME energy drink, along with a review of the claims made regarding its benefits.