Don’t Sleep On These 25 Popular Beauty Products

A reviewer-beloved makeup setting spray, top-selling acne patches, powerful exfoliating mitts and other beauty products buyers adore.

1. COSRX Snail Mucin 96% Power Repairing Essence, a lightweight face serum that could repair, hydrate, and rejuvenate the skin, helping to heal acne scars, fade dark spots, and smooth fine lines. It's designed for all skin types, and reviewers love how gentle and effective it is — with many seeing results within the first few uses!

Promising review: "I’m legitimately shocked by this product! I think this is the best thing I’ve ever put on my face. I have super sensitive skin, and I gave myself a retinol burn. I had huge dry patches all over my face, and it was so uncomfortable. I ordered this, and after using it for one day, my face wasn’t red anymore. I’ve been using it for three days, and the fine lines I had on my forehead and smile lines are hardly visible, and I have no more dry patches on my face anywhere. I’m amazed. I can’t wait to see what this continues to do for my skin. If you’re thinking about buying this, here’s your sign — get it!!!"

2. A painless mint-flavored Venus teeth-whitening pen designed to give you quick results with just 30 seconds (!) of painless daily use. Even *years* of stains from things like coffee, tea, wine, soda, and more are no match for this thing.

Promising review: "The best teeth whitening product ever. I've used so many products before and this one is the best so far! I bought this because it wasn't expensive and it had good reviews. It's very easy to use, and it works even after the first application. It doesn't burn gums, and doesn't leave your teeth sensitive."

3. A fabulous lip-plumping gloss set for anyone who wants seriously fuller, smoother, and softer lips *without* having to use needles. It comes with a day *and* night mask — simply put them on like normal lip gloss for instant results!

You'll get one lip plumper and one minty sleeping mask for your lips.

Promising review: "Best lip plumper I’ve tried so far! Honestly, a super great product. Not only is it more affordable than most lip plumpers (especially for two of them), but it also does a good job of doing what it’s supposed to do. It lasts longer than some high end plumpers, and doesn’t hurt nearly as much. I also like how it doesn’t smell like chemicals like most plumpers. It has a slightly minty scent, but isn’t strong enough to make me sick. I would definitely recommend this product to anyone looking for an affordable lip plumper that does the job!"

4. A bottle of Elizavecca Hair Treatment — it uses ceramides and collagen to help bring your damaged hair back to life with all the body and silky softness you could possibly imagine! Simply let it sit on your hair after shampooing for five to 20 minutes and rinse!

It's designed to work for all hair types, with reviewers with 2a through 4c hair saying it worked for them!

Promising review: "I have naturally blonde, medium length, more coarse hair that gets damaged from heat styling and is just naturally dry. I was looking for a hair mask to help heal my dry ends and just general damage. I followed the directions on the box, and left it in my hair for 15 minutes, and rinsed my hair, and styled as normal, and my hair has never been so sleek, and NOT weighed down, and the hair cuticles are together, and not frizzy. AND it's sooooo humid outside today and my hair stayed looking fresh. BONUS! I've tried so many masks and treatments that have weighed down my hair or left a weird residue, and this is the best one I've ever tried. For my hair length/thickness, I could get about five treatments from this size of a bottle." 

5. A liquid callus remover that's basically the equivalent of getting a pedicure in your own home. This stuff'll quickly help get rid of YEARS worth of calluses that you thought were just part of your feet forever. Not anymore!  

Promising review: "BEST THING I'VE EVER BOUGHT. I’ve spent so much money on foot creams, lotions, and foot scrubbers over the years. Like for legit 10 years now I’ve had cracked heels. My feet are always dry and my heels get so bad that they crack and bleed. I’ve tried so many things that I honestly just believed I’d always have cracked heels forever. 

After reading all the reviews... even the scary ones that made me almost not want to buy it... I thought I’d give it a chance. I followed the directions exactly, and used gloves along with only leaving the gel on for no more than 5 minutes. I think I could’ve probably left the gel on for a little longer because of how bad my heels are, so I’ll do it again tomorrow, but already they look like brand new feet!! The kind of feet I thought I’d never have! So, I’m incredibly impressed and so excited!"

6. A "flossing toothbrush" great for anyone (kids *and* adults) who hate flossing and will do anything to avoid it. This toothbrush has a second layer of bristles that are longer and ten times thinner so they can get between teeth and function like floss while you brush for an extra deep clean. Reviewers also note that this toothbrush is great for people with sensitive teeth when used gently!

Heads up that this shouldn't be a replacement for actual flossing!

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

Promising review: "Game changer. Wow!!! This is hands down the best toothbrush I’ve ever used. I’ve used all brands, electric, etc. nothing has ever made my mouth feel as clean as this. You notice a difference immediately. Feels like it gets so deep in between your teeth, yet it’s super soft and gentle. Nothing short of extraordinary!" 

7. A tube of Elizabeth Mott Thank Me Later Eye Shadow Base because you didn't spend time putting on eye makeup in the morning only for it to be all smudged, faded, and creased by the time the afternoon rolls around. This stuff'll help enhance and lock in your eyeshadow, keeping it vibrant and in place all day long!

Promising review: "Best primer EVER. I absolutely LOVE this primer! It goes on very smoothly, and it will keep your eye makeup in place literally all day. It also helps with maximizing the pigments in your eyeshadow, making sure they pop. 

I also bought a tube for my mom, because she struggles with oily skin and her eyeliner never stays on. Once she used this, not only did her eyeliner stay in place and not budge, but it helped control the oil as well. Out of all the primers I've tried, this is the only one I will use, because it is reliable and affordable." 

8. And a makeup setting spray to give your makeup a fresh ~just applied~ look all day long! Simply spray it on to lock foundation, eyeshadow, and powder in place with a nonshiny, matte finish so you aren't having to *constantly* reapply.

Promising review: "Love this spray. Like that it's small and portable. It does set your makeup matte, which I love. Keeps my makeup in place all day. I use it pretty much daily when it's summer. It is great for when you travel to anywhere hot and humid and don't want your makeup to slide off." 

9. A pack of 36 acne patches that'll absorb pimple-causing gunk out of your skin overnight! They can help speed up the healing process and give you clearer-looking skin without the picking or popping that can leave scars behind. 

Promising review: "Best pimple patches I’ve tried! So impressed with these patches! I usually get a few annoying pimples, and these really help keep me from picking them while helping the inflammation go down! Compared to other brands I’ve tried, I found that these stick on better, and I don’t wake up in the morning wondering where it went! Also, they’re a great size compared to the other brands I’d been using prior to purchasing these."

10. A bottle of sulfate- and paraben-free Biotin shampoo — it can help make thinning hair feel thicker, as well as look fuller and more hydrated. It has over 24K 5-star ratings! 

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Also, if you're wondering whether or not this shampoo will work for kinkier textures, then you'll be happy to know that one reviewer with a 4c curl pattern said this shampoo helped to restore her hair's thickness after a Dominican blowout thinned her strands.

Promising review: "My hair feels great! My hair was thinner, and my hair was falling out, so I started looking for something to help. This was literally the best thing I could have gotten. It works wonderfully!!" 

11. An easy-to-use, portable makeup-correcting stick so you can do little touch ups and fixes without having to wipe everything off and start over! 

Promising review: "This is the BEST makeup remover EVER! Makeup melts off! It leaves the skin feeling soft and moisturized! I will never use regular makeup remover again!" 

12. A tube of Essence's Lash Princess mascara (over 231,000 5-star ratings!) that easily defines and separates lashes to give you the bold look you usually need to struggle with ~falsies~ for. Not anymore! Plus, it'll last all day — even in hot weather — without clumping, flaking, fading, or wearing.

Here's what BuzzFeed editor Kayla Boyd has to say about these:

"As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort." 

Promising review: "I am so blown away. I put on ONE.COAT. One coat and my jaw dropped. One coat and it looked like I had on false eyelashes. I was super skeptical and I kept seeing ads for this everywhere and finally I decided to give it a try because the price is so good. I had no expectations at all and I am floored by how great this is. It took me a lot of years to find the mascara that I liked and I thought was good, but I think this had taken its place. The coverage is great, washes off easy, and no smudges. Holds up well for a day's wear. Would highly recommend" 

13. A heatless curling rod headband so you can achieve perfect curls without potentially damaging your hair with heat. All you have to do is wrap your hair around the headband before going to bed (it's comfy to sleep with), and you'll wake up with curls so nice — you'll think you're still in dreamland!

The set includes a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. You can use this on all hair types, but reviewers say it works best when used with damp hair!

Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top-volume, but nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron."

14. A pair of exfoliating mitts here to astound you with how much dried skin they can lift away from your body. Use these reviewer-loved mitts to help unclog pores, remove spray tans, prevent ingrown hairs, and more!

Promising review: "I use a loofah every day, so I just bought this to use once a week, not thinking it would do much if anything. Man, was I wrong!!! I read reviews, viewed pictures, and watched the videos. I assumed they all used tanning products or spray tans, because the skin in the tub was brown/black. OMG, mine was too!!! I haven't tanned in 15 or so years. It was gross. On the bright side, my skin really does feel great. Just get it, seriously..." 

15. A bottle of plant-powered vitamin C serum that could make your skin look radiant! It can help lighten dark spots, fight off wrinkles, prevent UV damage, and increase skin firmness and elasticity.

Promising review: "Best vitamin C serum I’ve used. This serum has changed my skin. It’s brighter, and I have seen an improvement in the fine lines around my eyes. The price is incredible compared to other vitamin C serums I’ve used, and I like that I don’t have to use a separate hyaluronic acid serum." 

16. A continuous water mister so you can easily and evenly dampen your hair without drenching it. All it takes is one gentle squeeze to release a fine and long-lasting mist, perfect for quickly styling your hair when it's been a few days since your last shower! Plus, reviewers *also* love to use it for cleaning, gardening, and more!

Promising review: "The best spay bottle EVER! This is PERFECT for dampening anything you need to. I especially love it for hair. The continual mist feature is so good!"

17. A convenient, smudge-proof eyeliner stamp if you love a winged eye look but hate how long it takes you to apply it to yourself. This stamp makes it quick and easy so you can speed up your routine and have more time for other tasks!

The Flick Stick comes from New Zealand-based brand and small biz Lovior Beauty. 

Psst — this tool is double sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!

Promising review: "This goes on well and stays well. I cannot wing eyeliner for the life of me and this does it for me!! I just repurchased a second time and it's been almost a year since my first purchase...I use this daily! That means it lasted me almost a year. Can't beat the price point and quality for that! I also enjoy the clean ingredients. :)"

18. A First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant reviewers swear by for helping get rid of dry, rough bumps while brightening and soothing skin. It's particularly helpful for anyone dealing with keratosis pilaris — also known as chicken or strawberry skin.

Read more about how to treat keratosis pilaris at home at the American Academy of Dermatology.

BuzzFeed editor Ciera Velarde loves this product! Here's why:

"I've had keratosis pilaris since I was a teenager (it's especially bad on my thighs), and after trying dozens of products to treat it with no luck, this magical product is the only thing that's truly worked for me. I usually use this once a week for maintenance, but in the winter if I notice a flare-up and have drier, rougher, bumpier skin, I use this twice a week, and any flare-ups disappear within the week. I scrub it over my thighs and then actually let it sit for a few minutes before rinsing it off. I have notoriously sensitive skin, and I've never had an issue with this before. It's truly the best product out there for any fellow KP sufferers!"

Promising review: "The best product I have ever used for my keratosis pilaris! My arms are the smoothest they've ever been! Will continue to buy and use this going forward!" 

19. Some haircutting clips that'll help make DIY haircuts look like they were done by a pro! You'll have a much easier time getting salon-worthy results at home *and* you'll save money in the long run!

It comes with two clips — the large white clip is great for lengths and layers, while the smaller blue one is for bangs.

Promising review: "I can't say enough good things about this product. I can't wait to tell people what I use on my hair. I hate going to salons. I think I'm one of the few people that has never left a salon feeling like I look better than before I arrived. It doesn't matter how much I've spent on the visit either. This product has been a lifesaver. I just look up YouTube videos and follow the instructions. I just gave myself a layered A-line bob, and it's one of the best cuts I've ever had. It seems like this product would be too good to be true, but if you're patient, it's super easy to use."

20. A magnetic lash kit for anyone who hates struggling with falsies that require glue and are a hassle to put on. With these, all you have to do is apply the magnetic eyeliner just like any liquid eyeliner, and then place the magnetic eyelash right on top, where it'll instantly attach all by itself!

You'll get five differing styles of *reusable* lashes to meet your different needs, and two tubes of magnetic eyeliner.

Promising review: “They look beautiful. I am so impressed with these lashes. This is the first time I have tried magnetic eyelashes, and they work so well. I tend to wear them once a week or so. They are all fun and so easy to put on. I have had these for a couple of months, and they still work great! I suggest cleaning them after each use with makeup remover like Neutrogena (the one with the oil in it that you have to shake), and they come out beautiful and clean. When putting them on, I did discover with trial and error to first put the eyeliner on and then let it dry by doing other makeup or getting dressed. Then, after that is set, put them on. I have small eyes so I found putting them on too close to the inner corner of the eye can be irritating to me and bothersome when I blink. If I put them a tiny bit away from the inner eye, they work beautifully. I would definitely buy these again!"

21. A pack of 24-karat gold cooling eye gels to help reduce dark circles, puffiness, and wrinkles in about 20–30 minutes while making you feel ultra-luxurious. Simply wear them while you're relaxing at night or getting ready in the morning, and enjoy the soothing effect that leaves your skin feeling nice and smooth.

Promising review: "Best eye masks ever!!! These gold collagen masks are awesome!! They have light subtle scent that I enjoy very much!! They're super easy to apply, and they actually stay put!! I have tried a lot of under eye masks that would just slide around. With these ones, I was able to relax and watch TV without having to lay back lol!! 

Slap them on in the morning or at night, and still be able to get stuff done! They made my under eyes feel so soft and moisturized!! I have only used them twice, but so far I am in LOVE and cannot wait to see how they work on my wrinkles!!!"

22. A bottle of Paula's Choice Salicylic Acid Exfoliant for your face — it'll help unclog and diminish large pores, exfoliate dead skin cells, smooth wrinkles, and brighten and even out your skin tone so it looks radiant and youthful!

Promising review: "I have acne-prone skin that is on the combo to oily side with large pores and this stuff has truly been a lifesaver! I really appreciate the short ingredient list and the fact that this product is fragrance-free! I use this after cleansing and apply about five drops on a cotton round both morning and night. I then follow up with a retinol serum, moisturizer, and SPF. Since I have started using this product (FIVE DAYS AGO) my skin is soft and glowing, my acne is clearing up, and my pores actually look smaller!! Like, this is literally witchcraft in a bottle and my new holy grail! Ditch your harsh scrubs and give this a go, your skin will thank you!"

23. A bottle of Fanola purple shampoo designed to neutralize yellow tones so you can achieve the vibrant platinum hair you've been dreaming of — all without an expensive salon visit! 

Promising review: "This is literally the best purple shampoo I have ever used. My hair gets brassy so fast. When I use this, it makes it look like I just left the salon. I bought a bottle in July. It is now November, and I still have not had to buy a new bottle yet. 10/10 recommend."

24. A set of nice-feeling and long-lasting matte lipsticks for anyone who hates winding up with dry lips and smudges. After using this stuff, your lips will feel silky soft, and your bold look will stay in place even after meals and beverages!

Promising review: "Holy grail of matte lipsticks right here. BUY IT!! THE best matte lipstick I've ever seen. I've looked far and wide, and spent thousands trying to find the best matte lipstick. No more! Buy it — you won't regret it. This lipstick — besides the wonderful colors — doesn't smudge, cake, or diminish easily. I've worn it all day long, even after several bottles of water, breakfast, and lunch. It's perfect!"

25. A firming eye cream that uses vitamins and organic botanicals to help rejuvenate the delicate area around your eyes.

Promising review: "Incredible product! Still cannot believe what a difference it has made in the lines and wrinkles around my eyes. I use it twice a day, and actually use it for my entire face and my neck. My skin feels so soft and lines are disappearing."

26. L’Oreal’s 8 Second Wonder Water — it'll give your hair the moisture, shine, and silkiness it's missing, with instant results visible after the first use. Use it on wet hair after shampoo for healthier-looking locks and a weightless feel that takes a mere *eight seconds* to achieve!

Promising review: "Why haven't I tried this sooner? This is hands down the absolute best product I have tried on my hair in years, maybe decades! I have very thick, coarse, highlighted hair that proves to be a challenge for any product that claims smoothing, frizz control, shine, etc. I have tried so many high end products that do not live up to their claims with my hair. Consequently, after so many disappointing products, my expectations were low when I tried this.

As soon as I removed the towel, I knew this product was a winner. My hair looked smoother than usual before I even started to blow dry. When I finished blow drying, it looked the way it does when I leave a salon. I am super impressed and immediately ordered more."

27. A bottle of Touch in Sol's reviewer-beloved No Poreblem Primer to help minimize the appearance of pores and give your makeup a smooth base so you can achieve a seamless look without a whole lot of effort!

Promising review: "This is the best primer I've used, and that's saying something. I've purchased many more expensive primers in the past, but this one stands above the rest. It goes on smoothly after my sunscreen, and does a great job of filling in fine lines and pores."