Top 12 New Products at Ulta Beauty | Makeup and Skincare

Ulta Beauty, the popular beauty retailer, is known for its vast selection of makeup, skincare, and hair care products. With new products constantly hitting the shelves, it can be overwhelming to keep up with the latest trends and innovations. Here are the top 12 new products at Ulta Beauty in the realms of makeup and skincare, offering exciting options for beauty enthusiasts.

1. Fenty Beauty Eaze Drop Blurring Skin Tint

Rihanna's Fenty Beauty introduces the Eaze Drop Blurring Skin Tint, a lightweight and buildable complexion-enhancing product that provides a soft matte finish. Available in a wide range of shades, this skin tint offers natural-looking coverage and a blurred effect, perfect for those who prefer a more effortless makeup look.

2. Tarte Lights, Camera, Lashes 4-in-1 Mascara

Tarte's iconic mascara gets an upgrade with the Lights, Camera, Lashes 4-in-1 Mascara. This new formulation promises voluminous, lengthened, curled, and conditioned lashes, thanks to its vegan, nutrient-rich formula. The mascara's unique brush design ensures precise application and dramatic results.

3. Drunk Elephant Protini Powerpeptide Resurf Serum

Drunk Elephant introduces the Protini Powerpeptide Resurf Serum, a potent blend of peptides, lactic acid, and various antioxidants. This serum works to promote a smoother, more even complexion while addressing signs of aging. With regular use, it helps reduce the appearance of fine lines, wrinkles, and uneven texture.

4. Huda Beauty Naughty Nude Eyeshadow Palette

Huda Beauty's Naughty Nude Eyeshadow Palette offers a stunning array of 18 versatile shades that range from sultry mattes to shimmering metallics. This palette allows for endless eye looks, ranging from soft and natural to bold and dramatic. The creamy, blendable formula ensures a smooth application and long-lasting wear.

5. Milk Makeup Vegan Milk Moisturizer

For those seeking a vegan and cruelty-free moisturizer, Milk Makeup's Vegan Milk Moisturizer is an excellent choice. Infused with a blend of vegan milks and soothing ingredients like fig milk, this lightweight yet nourishing moisturizer hydrates and calms the skin, leaving it feeling soft and supple.

6. Anastasia Beverly Hills Brow Freeze Styling Wax

Achieve the coveted feathered brow look with Anastasia Beverly Hills' Brow Freeze Styling Wax. This innovative formula helps hold brow hairs in place, creating a laminated effect. The clear wax is easy to use and offers long-lasting hold, allowing for beautifully sculpted brows.

7. The Ordinary Niacinamide 20% + Zinc 1% Serum

The Ordinary's Niacinamide 20% + Zinc 1% Serum is a high-strength formulation that targets blemishes and helps regulate sebum production. Niacinamide, also known as vitamin B3, works to improve the appearance of skin texture and minimize the appearance of pores, while zinc helps calm and soothe the skin.

8. Morphe x Lisa Frank Blend Bright 6-Piece Brush Set

Get ready to embrace your inner '90s nostalgia with the Morphe x Lisa Frank Blend Bright 6-Piece Brush Set. This limited-edition brush set features vibrant, rainbow-colored brushes adorned with Lisa Frank's iconic designs. The set includes a variety of face and eye brushes, perfect for creating bold and playful makeup looks.

9. Too Faced Born This Way Matte Foundation

For those who prefer a matte finish, Too Faced presents the Born This Way Matte Foundation. This oil-free, medium-to-full coverage foundation provides a natural matte finish without feeling heavy or cakey. It helps blur imperfections, leaving the skin looking flawless and shine-free throughout the day